Do your research in choosing a store. It is easy to go surfing and look up some statistics about the business. If they are an established company and have been around for many years, they will proudly display this information on their website for each and every potential customer to see. If they are just starting up their particular business, they may not need much information about their products.
Read the reviews some other clients have posted. There are many third party companies who list reviews for each business out there these days. These reviews are generally from real individuals who have purchased a product or service coming from that company and so are willing to share their particular experience to better notify others of the kind of company they are coping with. If someone posts a bad review, the jeweler is more likely to right the problem and make the client happy again.
Ask your friends which jeweler they use. Feel free to publish on Facebook or ask your friends the very next time you see them. While you might not have seen these people in years, they may have substantial knowledge about a jewelry salesman because of a personal experience. They might also be able to provide ideas or discounts. You could be friends with the who owns the company and not have any idea! Your friends will always be completely honest about their activities. No one likes to waste their money on a horrible product.
At the end of your day, jewelry in phoenix are made up of people, just like you and I. People are recognized to make mistakes from time to time, therefore try not to be so quick to judge if something comes up. Wait to find out how the jeweler reacts to the delay or even problem. If they react in a professional manner, then you know you have identified a good jeweler you can depend on. This may take some time and energy, but the results will be satisfying when you know you can depend on your jewelry with a expert.